Pregnancy — Bright Start®

Call AmeriHealth Caritas Pennsylvania and let us know you are pregnant! We have a special program for pregnant members called Bright Start.

AmeriHealth Caritas North Carolina has a special program for pregnant members called Bright Start. We want to help you have a healthy pregnancy.

AmeriHealth Caritas North Carolina helps moms-to-be make healthy choices for themselves and their babies through the Bright Start program. Early and complete health care before your child's birth is the key to having a healthy baby.1

The Bright Start program helps support our members during their pregnancies. Each woman enrolled in Bright Start will receive educational materials. Members can call our registered nurses at 1-833-475-2262 with any questions or concerns and to get access to the care they need during their pregnancies.

In addition, all high-risk members will be contacted by a Care Manager who is located within the community's local health department. Partnering together with our local health departments, our goal is to provide coordinated and complete care throughout each mother's pregnancy

Join Bright Start today.

Bright Start is available at no cost for all pregnant members. For more information or to enroll, call one of our Bright Start associates today! 1-833-475-2262.

Join today and, as part of the program, you can earn these incentives on your CARE Card:*

  • $10 for joining the Bright Start maternity program while pregnant.
  • $10 for every other prenatal visit (up to seven per pregnancy).
  • $15 for completing a postpartum visit within 21 – 56 days of delivery (one per pregnancy).

Baby Blues?

Sometimes new moms feel down or sad after having a baby. This is normal. Please ask yourself these two questions:

  • During the past month, have I often felt down, depressed, or hopeless?
  • During the past month, have I had little interest or pleasure in doing things?

If you answered "yes" to one or both of these questions, please call our Bright Start department at our toll-free number, 1-833-475-2262.

Keys to Your Care®

This is a special texting and outreach program for AmeriHealth Caritas North Carolina members who are pregnant, brought to you by Bright Start, the AmeriHealth Caritas North Carolina maternity program.

Keys to Your Care will send you text messages every week during your pregnancy and for the first 15 months after your baby is born.

Text NCMOM to 85886 to join the Keys to Your Care program.

Don't have access to texting? Join by calling 1-833-475-2262 (TTY 1-866-209-6421) and having our Care Manager assist you with the Keys to Your Care survey.

*You will receive your reward only if you are an AmeriHealth Caritas North Carolina member at the time of your prenatal or postpartum visits.

Bright Start PlusSM Mobile App

A personal assistant for your whole family's health, from your smartphone or other smart device.

Bright Start Plus is your family's trusted guide for all things related to health care.

From mom and dad to kids and grandparents, help keep your entire family healthier, all on one shared app. Use Bright Start Plus to keep track of your health and that of your family through reminders, tips, trackers, and more.

And if you're expecting a baby and eager to learn more about your health while pregnant, Bright Start Plus can help guide you through your pregnancy. Get personal advice, videos, and tools to help make your pregnancy healthier.

Get started today today.

For more tips and information on pregnancy, click the links below:

Or refer to these online resources:


1"Planning for Pregnancy." Centers for Disease Control and Prevention (CDC), April 16, 2020. https://www.cdc.gov/preconception/planning.html